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The Importance of Phone Numbers in a WISP

One of the things I see startup wisps do wrong is their use of phone numbers.  This is one of those details that is often overlooked but is critical. It’s critical not only for tracking but also for the sanity of everyone involved.  Let’s identify where many WISPs go wrong.

The typical startup wisp is a type A go-getter. This is what Entrepreneurs are by default.  Once they have a plan they jump head over heels in. Many may start with a simple phone number, but when they call a customer if they are on their way to do an install or something they end up using their phone number.  The problem is customers keep…

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http://www.mtin.net/blog/the-importance-of-phone-numbers-in-a-wisp/